Friday 25 April 2014

Kynaa…love and beyond!!

Kynaa's Exciting Expedition

Kynaa, which is symbolic of ‘love’ in Irish is a venture of Ora Fashion Pvt. Ltd. It is the first concept fashion boutique of Gurgaon, which has embarked on an exciting expedition to provide the best from the world of fashion to the style connoisseurs of the Millennium city. It is conceptualized by the dynamic duo of Nikhil and Ishita, who are making their entrepreneurial debut with Kynaa.  The exquisite store has been launched with a vision to provide a platform for all the upcoming designers to showcase their exclusive collection and aims at making designer wear accessible to the fashion patrons of Gurgaon.
A city that boasts of some of the best real estate properties, 5 star hotels and stand alone restaurants and shopping complexes, Gurgaon has always been dormant on the fashion front. A fashion and style novella, Kynaa also aims to fill this fashion void that Gurgaon has witnessed ever since its inception. Its enigmatic location at DLF Phase 1, Golf Course Road, Gurgaon will play a vital role in creating inquisitiveness around the brand.

Kynaa brings Indian craft and tradition manifestation into designer creations under one roof. The store is an amalgamation of unique and unparallelled creations. It boasts of some of the most talented young designers consisting of Kritika Dawar, Manish Tripathi, Rishabh Goenka, Neha Khullar, Esha Arora, Gaurika Modi, Swati Kain and many more.
Kynaa is a conglomeration of various crafts, styles and designs, where on one hand you witness the new avenue of mix and match of various Indian crafts and textiles adding classicism to Kritika Dawar's collection; and on the other you can experience the magnanimity of women's wear in Manish Tripathi's collection who with the usage of a gamut of fabrics ranging from linen, brocade, cotton, Giza cotton, Mercerised cotton, etc. is able to tame the finest nuances of the Urban Indian's wardrobe. Besides these, the store also houses the likes of Rishab Goenka, who gives complete trousseau solutions for today's bride; ranging from heavy  kurta churidars to bundi jacket, etc.

On the other hand Kynaa also houses “Chimera” by Neha Khullar which reflects alluring feminity conceptualized around slenderness, softness and sheerness in right proportions. Conceived  in bright colors, the fulcrum of the collection is its Zardozi embroidery combined with Swarovski, dabka and crystal interweaving. Metallic sequence borders highlight some of the anarkalis and lehengas of the ensemble. The silhouette is predominant with echoing flair  compiled with cropped jacket, long jacket style and jacket style embroidery. With a healthy mix of designers showcasing varying talents, Kynaa's USP is to make your shopping experience a memory to cherish for. It offers a collection that encapsulates the moods of various forms of fashion that is truly international in its appeal and reach. Kynaa has worked on the finer nuances of the various genres of fashion in the most astonishing manner.



The humble mix of established and new age designers coupled up with the six month rotation policy with designers always ensures that the patron has something new to look forward to at Kynaa. In the words of Ishita and Nikhil, “Kynaa is an exquisite multi designer store for today’s urban woman and also serves as the perfect platform for upcoming designers. We wanted to create a store which would give our buyers an opportunity to pick from the myriad of options that today’s young Indian designers offer, thus showcasing the best from the world of contemporary fashion and providing a gamut of options to choose from. The idea is to pamper the luxury connoisseurs of Gurgaon, be it with our much anticipated prêt collection or the bespoke form in couture. After evaluating the success of Kynaa in  Delhi, we also plan to take this model to other metros like Bangalore, Mumbai and Kolkata”.


 About The Directors

Ishita Saluja, a graduate from Pearl Academy has an expertise in Client Relationship Management with a deep knowledge of merchandising . She believes “Fashion is expressing oneself with clothing and not following it” and hence loves spreading her piece of mind on various fashion sensibilities. Ishita who has earlier worked with Rajesh Pratap Singh, delves in her work and understands the styling sense required by her clientele. She has launched Kynaa with a vision to satisfy the strong usage of wearable Indian art works.
Nikhil Mehra who is also a graduate from Pearl Academy was awarded as Best Academic Performer for the year 2010-2012. He understands the intricacy of fabrics and production of garments and has worked with high-end export houses. His constant quest of gaining perfection with keenness has made him achieve his milestones. Just like his partner Ishita, Nikhil launched Kynaa to facilitate the need of wearable Indian art works.



Available at:- Kynaa..,
F- 1/18, DLF Phase I, Gurgaon
http://www.kynaa.in/

The ethos of the multi designer boutique rests on the Anglo-Indian concept, wherein the client is pampered in every sense of the term and he/she indulges in the most delightful shopping experience. Keeping all these missions, visions and tenets in mind, Kynaa is all set to launch itself in front of the fashion brigade and serve as a window for young and upcoming talent to be highlighted in the fashion capitals of the World.
Neha Khullar, Esha Arora, Gaurika Modi, Swati Kain and many more.



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